In this guide
Quick answer
Loom costs $15 per user per month on Business and $20 on Business + AI billed annually, or $18 and $24 billed monthly, with a free Starter plan and custom Enterprise pricing. A 25-person team pays $4,500 a year on Business or $6,000 on Business + AI at list price.
Key takeaways
- Cheapest paid plan: Business at about $15 per user per month, billed annually.
- Most teams that want AI notes and recaps need Business + AI at about $20.
- Biggest hidden cost: SSO and SCIM require Enterprise.
- Best way to save: license only regular recorders and bundle with your Atlassian renewal.
Loom made async video normal for product demos, bug reports and status updates, and since the Atlassian acquisition it is sold alongside Jira and Confluence. The plans are simple, but the free tier is tight and AI features live on a separate paid tier.
This guide prices every Loom plan from Atlassian's official Loom pricing page.
How much does Loom cost?
Starter
$0
25 recordings, 5-minute limit, unlimited meeting recording length, transcripts in 50+ languages, comments and reactions
Business
$15
$18 monthly
Unlimited videos and recording time, basic waveform editing, remove Loom branding, upload and download, unlimited workspace users
Business + AI
$20
$24 monthly
Automatic video enhancement, advanced editing, video-to-text automation, video variables, automatic meeting notes and recaps, admin insights
Enterprise
Custom
SSO and SCIM, advanced content privacy, custom data retention, Salesforce integration, 99.95% uptime SLA
Loom by Atlassian (Starter, Business, Business + AI, Enterprise). Source: www.atlassian.com, Prices verified 21 September 2026
Loom bills per user. On monthly subscriptions, Loom charges the following month based on the exact number of Loom users you have. On annual subscriptions, you are charged for the tier that most closely matches your user count, so growth mid-term can move you into a higher bracket. Refunds are limited to the first month on monthly plans or the first 30 days on annual plans. Annual billing saves up to 17% and can be paid by card, bank transfer or check.
What each Loom plan includes
| Feature | Starter | Business | Business + AI | Enterprise |
|---|---|---|---|---|
| Videos per person | 25 | Unlimited | Unlimited | Unlimited |
| Recording length | 5 minutes | Unlimited | Unlimited | Unlimited |
| Remove Loom branding | Not included | Included | Included | Included |
| Upload and download videos | Not included | Included | Included | Included |
| AI meeting notes, recaps and video-to-text | Not included | Not included | Included | Included |
| Admin insights | Not included | Not included | Included | Included |
| SSO and SCIM | Not included | Not included | Not included | Included |
| Custom data retention and 99.95% SLA | Not included | Not included | Not included | Included |
Loom cost calculator
Your estimate
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per year at list price
- per user per month
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- Billed
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- 3 years
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List prices only. Taxes, custom quotes and negotiated discounts are not included.
Hidden costs to budget for
| Scenario | Annual cost | Change |
|---|---|---|
| Business, billed annually (25 users) | $4,500 | Headline price |
| Business + AI, billed annually (25 users) | $6,000 | +$1,500 |
| Business + AI, billed monthly (25 users) | $7,200 | +$2,700 |
- Everyone who records needs a seat. Starter caps each person at 25 videos of 5 minutes, which regular users outgrow within weeks.
- AI is a separate tier. Meeting notes, recaps and video-to-text sit in Business + AI, a 33% jump over Business.
- Annual user brackets. Annual plans bill the tier closest to your user count, so a few new hires can lift the whole invoice.
- SSO means Enterprise. Single sign-on and SCIM are not available on either Business plan.
- Short refund window. Refunds only cover the first month on monthly plans or the first 30 days on annual plans.
Which Loom plan should you choose?
- Starter. Choose if a few people record short updates and 25 videos each is enough.
- Business. Choose if people record regularly and need unlimited length and no Loom branding.
- Business + AI. Choose if you want automatic meeting notes, recaps and docs from videos.
- Enterprise. Choose if IT requires SSO, SCIM or custom data retention.
Is Loom worth the price?
Loom Business is fair value for teams that replace meetings with async video, and Starter is enough for occasional use. Business + AI earns its extra $5 per user only if people actually use the notes and recaps.
You are likely overpaying if: You license every employee when only a handful record regularly, you pay for Business + AI without using AI features, or you already have screen recording in tools you own.
How to pay less for Loom
- Remove users who never record. Monthly plans bill the exact user count, so removing people who have not recorded in 90 days cuts the next invoice.
- Commit annually. Annual billing saves up to 17%, taking Business from $18 to about $15 per user.
- Check AI usage before upgrading. Trial Business + AI for 14 days and measure use before moving everyone.
- Bundle with Atlassian. Loom is part of Atlassian, so ask for Loom pricing as part of a Jira or Confluence renewal.
- Ask for education or nonprofit pricing. Loom lists discounts for education and nonprofit organizations.
- Compare cheaper recorders. Screencastify and Tella start below Loom's paid tiers.
Copy-ready renewal email
Hi [Account manager], Our Loom renewal is on [renewal date]. Over the last 90 days, [active creators] of our [licensed users] users recorded a video. We would like to renew at [target users] on [plan] for a [term] term, with any increase capped at [cap], and would like Loom priced alongside our Atlassian renewal. Can you share your best offer by [date]?
Loom alternatives and what they cost
| Tool | Entry price | Cheaper when |
|---|---|---|
| Screencastify | $7 per user per month (Starter) | You mainly need simple recording without AI |
| Tella | $13 per month (Pro, annual) | Individuals or small teams record polished demos |
| Vidyard | $0 (Free plan); paid tiers quoted | Sales teams want video tied to CRM workflows |
The bigger picture: why Loom bills drift
Loom spreads one recorder at a time. Someone upgrades to record past 5 minutes, their team follows, and a year later the workspace has dozens of paid users, a few regular recorders and an annual renewal nobody reviewed.
Leavers stay billable
Loom seats outlive the people who used them.
Owners, seat counts and renewal dates for every vendor in one place.
The notice window closes
Loom renews at list price with last year's seat count.
Renewal alerts on every contract
The owner is alerted before renewals and expiries, with the signed terms one click away.
Teams buy their own accounts
Departments upgrade on a card without checking what the company already owns.
Purchase requests with approvals
Requests route and get approved before anyone buys; Z1 "Prompt to buy" keeps it fast.
Charges nobody approved
Mid-term seat additions land outside the original PO.
AP automation with PO matching
Invoices are matched to POs and receipts before payment.
No view of total software spend
Spend is spread across cards, invoices and entities.
Spend by vendor and category, synced two ways with your ERP.
The bottom line
Business covers most teams, Business + AI is worth it only when people use the notes, and Enterprise is for SSO and retention. Review who actually records before every renewal and negotiate Loom with your Atlassian stack. Zapro keeps that renewal date and owner visible so the review happens every year.
Loom pricing FAQs
How much does Loom cost per user?
Loom Business costs about $15 per user per month billed annually or $18 monthly. Business + AI costs about $20 annually or $24 monthly. Enterprise is custom. A 25-person team pays $4,500 to $6,000 a year on annual billing.
Is there a free version of Loom?
Yes. Loom Starter is free with 25 recordings per person, a 5-minute recording limit, unlimited meeting recording length, transcripts in 50+ languages and up to 10 workspace users. It works for occasional use, not daily recording.
How much is Loom Enterprise?
Loom does not publish Enterprise pricing; it is quoted by Atlassian sales. Enterprise adds SSO and SCIM, advanced content privacy, custom data retention, a Salesforce integration and a 99.95% uptime SLA on top of Business + AI.
Can you get a discount on Loom?
Yes. Annual billing saves up to 17%, and Loom lists discounts for education and nonprofit organizations. Larger buyers can also negotiate Loom as part of a wider Atlassian renewal with Jira or Confluence, which adds leverage.
Is Loom cheaper billed annually?
Yes. Business drops from $18 to about $15 per user per month and Business + AI from $24 to about $20, roughly 17% less. For 25 users on Business + AI that saves about $1,200 a year.
What is the cheapest alternative to Loom?
Screencastify Starter costs about $7 per user per month, and Vidyard has a free plan. Tella Pro costs $13 a month on annual billing for polished recordings. Each is cheaper when you need recording without Loom's AI features.
